What is SEO and Why is it required for B2B?
Let us start by understanding what exactly an SEO strategy is. The technique of organizing a website’s material by topic to improve the likelihood of appearing in search results is SEO. In a nutshell, it’s the method you use to increase the amount of organic traffic you get from search engines.
It’s crucial to have an SEO plan in place since it keeps you on target when developing content. Rather than developing content based on your assumptions about what people are looking for, your approach will ensure that you create content that people are searching for.
An SEO plan is an essential component of content marketing since it determines how your content will be discovered in the first place, particularly in search engine result pages (SERPs). Search engine bots will have a tougher time indexing your site, identifying your area of authority, and ranking your site pages if your material is scattered and unorganized. So the need for an appropriate SEO strategy is formidable.
When it comes to your SEO strategy, there are virtually endless tools and technologies available to help you find crucial issues and put you on the correct path for what to optimize next.
Businesses nowadays have to choose to employ full-service SEO agencies, acquire tools à la carte to build a fragmented tool suite or integrate their data into a comprehensive SEO platform with agency-like services. If all of this is making your head spin, don’t worry. The solution is much more straightforward than you might imagine. Below are some questions to ask yourself to help you figure out what the best answer is for your company.
But first, let’s define the many sorts of service models available:
Different kinds of SEO strategy
SEO agency services
Agencies come in many forms and sizes, and believe it or not; a tiny SEO budget no longer prevents you from benefiting from the skills these firms have to offer. Although most contracts are for a period of 12 months or more, agencies are frequently willing to compete for your business. This means you can employ an agency for anything from short-term initiatives like assisting with migration or developing a plan for your new blog to a fully-developed SEO strategy and implementation assistance. There are two types of agencies: full-service and only focused on SEO.
A full-service agency can benefit your company by allowing you to handle several digital channels from one location. Many major agencies provide enterprise-level reporting, which will enable you to view cross-channel performance in one place. It’s also much easier to reallocate money in this approach, and you’ll likely be working with an account manager who keeps track of your channels’ performance. A full-service agency may be the way to go if you want to be nimble.
On a similar basis, an SEO-only firm is exactly that. While you may miss out on some cross-channel SEO/SEM synergies, SEO-focused agencies can provide a broader range of SEO services, including local and worldwide search experience and dealing with businesses of various sizes and maturity levels.
Outsourcing to an agency may make the most sense, depending on your in-house resources. Agencies frequently use vendor partners to help with tasks such as link-building and development.
When picking an agency, one of the most delicate pieces of advice is to make sure you understand the scope of your employment before signing a contract. Make sure you can answer the following questions:
- Will there be an audit by the agency? What is included in it?
- How many calls do I get from my account manager per month?
- How does the support model appear?
- How many monthly deliverables will I receive? Could you provide an example?
- Do you send out monthly reports? QBRs?
- Do you plan to use it on my website?
One drawback of using an agency is that you’re handing over control of your SEO approach to someone else. Because your SEO agency owns your data and reporting, it will be harder to part ways in the future as your internal SEO resources grow. But again, it is still a lot better than spending on paid marketing and eventually killing your page.
There are various SEO tools available that allow you to combine your analytics data and obtain real-time insights. It’s critical to be genuine about your degree of understanding when selecting a platform to assess how much support you’ll require.
If you have in-house SEO capabilities or want to expand your SEO team, a platform can be especially beneficial. Your team may save time by using automated reporting, pre-built dashboards, and push-button insights, to name a few. Platforms are helpful for brands that would rather spend their time making adjustments than piecing together data sets because they are designed to be intuitive, flexible, and scalable. According to Forrester’s TEI Impact Report, brands using enterprise SEO tools report a 25% boost in content created with the same workforce.
The ability to combine multiple sources of data and layer them on top of each other in one single area for your complete team to access makes a platform an appealing option. You’ll also benefit from any third-party vendor integrations that your platform has. Platforms frequently interface with your team’s existing tools and systems, allowing for smooth workflows and the consolidation of various technologies.
Bottom line, regardless of your degree of SEO expertise or the size of your SEO staff, platforms give a level of support, seamless workflows, and reporting that ‘SEO tools’ just cannot match.
Before you sign up for a platform, ask yourself the following questions:
- Is it possible for me to see a demonstration of the tool?
- Is there a limit to how many keywords and rivals I can track?
- Will I be able to learn how to utilize the product through live onboarding sessions?
- Who is in charge of setting up my account?
- What kinds of support services are available?
Every aspect of SEO has a tool linked with it, including link-building, technical health, content optimization, social visibility tracking, and so on. Most tools operate on a freemium approach, allowing you to try them out for free before deciding whether or not to upgrade. As you might expect, putting together a collection of smaller tools may quickly add up, not to mention the burden of putting together data sets for manual reporting and handling renewals and licensing. As a result, tools like SEMrush and Moz aim to simplify things by giving a toolkit. A fully equipped subscription to one of these companies can be comparable to the cost of hiring an agency, especially if you’re registering several individuals.
Tools can also be a great approach to supplement your agency/services platforms and provide you with greater control over your data and insights. For example, every company should have access to some form of crawling tool, whether it’s SEMrush or the free edition of Screaming Frog. If you’re thinking about going à la carte, here are some suggestions:
- SEM Rush (All-in-one SEO tool and crawler)
- Moz (All-in-one SEO tool and crawler)
- Majestic (Backlinks)
- Ahrefs (Backlinks)
- DataStudio (Reporting) – free
- Screaming Frog (Local crawler) – first 500 URLs are free
- DeepCrawl (Cloud-based crawler)
- OnCrawl (Cloud-based crawler)
- App Tweak (ASO)
- Buzzsumo (Social) – free
- Gtmetrix (Pagespeed) – free
- Webpagetest.org (Pagespeed) – free
- KWFinder (Keywords)
- Answer the Public (Keywords) – free
- Keywords Everywhere (keywords) – chrome extension, free
Before you go all-in on building your own toolkit, you should weigh the costs. While you may come in under budget, don’t forget to account for any additional support services or headcount you’ll need to get the most out of these products.
Take some time to meet with your team and explain your needs now that we’ve covered the various SEO services. When it comes to SEO, there is no one-size-fits-all solution; the strategy you adopt should be based on how much time you’re prepared to devote to it, your level of SEO expertise, and your company’s rising organic marketing needs.
But at the end of the day, you might ask a final question. Is SEO enough? Is it everything you need? The answer is No. At the end of the day, you do it for human beings, with every content you create and each blog you write.
You know that stuffing your webpage with keywords won’t be enough unless it can draw the reader’s attention, which is a real person and not some web crawler. Your content needs to make sense and be relatable to that person.
Even Google has mentioned in its guidelines that you need to ‘make pages primarily for users, not for search engines.’ And how to do that?
How to get prescription of content that performs for SEO
Innoventsoft brings you a whole new ICM (Intelligent Content Marketing) Platform. This AI content marketing platform for B2B software enterprises can let you generate purposeful content and drive organic reach. With the help of this new ICM platform, you gain the following 3 benefits :
- Competition aware – This enables you to stay on top of your competition and understand end-user intent to capitalize on trends.
- Purposeful Content – You can now generate good content that matters to the target audience and thus nurture leads with it.
- SEO and Insights – Now that you have created relatable content. You can now predict and optimize content for a more profound impact on readers and expedite reach.
Try our product for free and see for yourself its benefits. Our top customers have seen extraordinary results within the first 3 months of use. So why wait? Register now.