New Trends in B2B Marketing
Many drivers such as a pandemic, recession, Web 3.0, growing privacy regulations, and cookieless future are impacting the B2B marketing landscape. With the radical change in B2B consumer preferences, vendors are trying to find cost-effective and innovative ways to sell their products or solutions to their target. While there are many struggles, a few marketers have successfully used unique methods to succeed in the changing global dynamics.
In this webinar, you will learn-
- Drivers affecting B2B marketing and new trends emerging
- How to tackle brand awareness and lead generation with new approaches
- Role of product marketing in solving the marketing puzzle
Register for Webinar
Debasree Panda (host)
Debasree is the founder & CEO at Innoventsoft. He has 12+ years of experience in marketing and sales of B2B SaaS products in the US and India. In his career, he has authored many articles on cloud, containers, microservices, and DevOps. He likes to help startups move out of stealth mode by building multi-million dollar pipeline for sales with new-age marketing methods.
Rahul Pandey (speaker)
Rahul is a seasoned B2B marketer with 10 years of experience. Currently, he works as a product marketer at Digitate, a TCS venture. In his role, he has successfully launched SaaS products in the DevOps market. With his mantra to “break fast & learn fast,” he has tried innovative marketing techniques to generate a healthy pipeline.