With Ads becoming ineffective, organizations are naturally inclining towards organic marketing, i.e. to increase website traffic and generate leads from Google search. B2B and B2C marketers often come across instances where they are dependent on SEO experts to help them optimize their content, so that the content piece performs better. 

But we think SEO is a part of content strategy and a less of digital marketing strategy. SEO starts from the beginning of the content journey, rather at the end of it. So, in our opinion, a content generator can be an SEO expert if he follows 4 simple tricks.

In this guide, you will find all the SEO strategies required for any content writers or generators to ensure their content is competitive enough for Google search engine. You will learn:

1. How to ideate a content bound to perform
2. How to optimize a content with keyword research, or SERP analysis
3. How to revitalize older content 
4. And finally, some regular SEO tips.