B2B Content Marketing

Welcome to the sixth video of the complete Organic Marketing Course series!

This chapter is everything about content marketing and how to create better content. 

First, we’ll go through a brief introduction to content marketing and its important aspects. Then, we’ll see the 9 rules you may follow to create better content.

The rules mentioned in the video are taken from the famous book “Everybody Writes” written by Ann Handley. Without a doubt, the book is a must-read for every marketer and content writer to come up with engaging content. And the rules will help you champion the content generating process.

We hope you enjoy the video and apply the rules to create better content as part of your content marketing strategy.

Table of content:

  1. Content marketing
    1. What is content marketing?
    2. What are the important aspects of content marketing?
  2. What are the 9 rules to generate better content?
    1. Set a goal
    2. Do a lot of research
    3. Outline, then write
    4. Give personal touch
    5. Write for your customer
    6. Embrace TUFD
    7. Make it trustable
    8. Give a catchy headline
    9. Actionable tips at the end