How does New Age B2B Brand Scale ?
Welcome to the second video of the complete Organic Marketing Course series!
We hope you had a clear understanding of the basics of online marketing after watching the first video of the series. Before we move further into organic marketing, let’s have a bird’s-eye view of the current marketing landscape.
The one thing about marketing is that it evolves; today’s successful methods to market your product may become obsolete in the future.
In this video, we’ll look at five drivers which propel current changes in marketing, and how they affect both end consumers and marketers.
Towards the end of the video, we’ll see the six steps—with engaging, trustworthy content as their backbone—that new-age brands follow to scale organically.
We hope you find this video valuable, and we can’t wait to hear your thoughts on it.
Table of content:
- What are the drivers affecting marketers?
- Decreasing attention span
- Evolving consumers
- Ineffective ads
- Cloud adoption
- How do new-age brands scale?
- Understand online customers
- Develop trustworthy content
- Rank content in Google
- Promote content across channels
- Monitor customer experience