4 Golden Metrics for Successful Product Marketers in 2023
In the post-pandemic world, Product Marketing Managers are given additional responsibilities of content generation to increase website traffic and generate leads in many organizations.
However, there are challenges in effectively executing and measuring the impact of content generation: either product marketers’ current technology stack doesn’t provide the right metrics, or they measure too many metrics and get exhausted.
Then, there are traditional PMMs who end up measuring their effectiveness based on the number of assets delivered.
It’s high time Product Marketing Managers revamped the KPIs/metrics they used to benchmark their performance and effectiveness.
Join our 30 mins webinar to learn:
- How successful B2B organizations like Cisco, VMware, Appdynamics, and Sprinkler generate qualified leads from Product Marketing Managers executing inbound.
- 4 Golden metrics to measure the impact of PMM on business
- How to constantly optimize your GTM
Register for Webinar
Debasree is the founder & CEO at Innoventsoft. He has 12+ years of experience in marketing and sales of B2B SaaS products in the US and India. In his career, he has authored many articles on cloud, containers, microservices, and DevOps. He likes to help startups move out of stealth mode by building multi-million dollar pipeline for sales with new-age marketing methods.