How Successful Product Marketing Managers from Top B2B Companies Perform Keyword Research
Product marketing managers now have the additional responsibility of creating content for their customers. To do it properly, they have to map keywords to the customers’ buying lifecycle journey, which would help SEO and bring in organic traffic and leads.
Unfortunately, keyword research is not straightforward in many organizations. They are mostly done by those who are away from the business, like SEO agencies. When product marketing managers are performing keyword research, some consider too few keywords for their content or end up taking too many keywords.
In this short 30-minute webinar, we will discuss:
How to select relevant keywords for your business with a customer-centric approach
How to perform keyword tagging and keyword prioritization for your content
How top B2B companies such as AWS, ServiceNow, Salesforce, BigPanda, and Informatica perform keyword research that attracts them tons of traffic and generates leads
By the end of the session, you’ll know exactly how to perform keyword research effectively and create targeted content for your customers.
Register for Webinar
Debasree is the founder & CEO at Innoventsoft. He has 12+ years of experience in marketing and sales of B2B SaaS products in the US and India. In his career, he has authored many articles on cloud, containers, microservices, and DevOps. He likes to help startups move out of stealth mode by building multi-million dollar pipeline for sales with new-age marketing methods.